“Help us to develop a Gamification concept that helps us to motivate and support our employees to contribute to our ESG commitments.”
In co-creation with Philips Group Sustainability, we developed a pilot game consisting of 6 levels and 3 bonus levels in which players are guided through a cycle of: understanding, funneling, applying, executing and checking.
Players started by gaining understanding of the ESG commitments. Funneled those commitments to fit their department. Applied the commitments and what they mean for their department to their day-to-day work by formulating goals for their team. Executing actions to reach those goals and conclusively checking their results.
Said game was rolled out at a Benelux department consisting of +/- 100 players over a period of 8 weeks. Each team set its own goals, that fit their context and are in line with the ESG commitments and their departments sustainability vision.
As a result, these teams have made a significant step in becoming more responsible and sustainable within their field and inspire their colleagues, clients and families. On top of that they had fun working together and learned more about the Philips ESG commitments.