Over the next five years, Rabobank has set itself the goal of helping people in 1,000,000 Dutch households to lead a financially healthy life, now and in the future. Yet an analysis carried out by Rabobank itself showed that its advisors weren’t taking full advantage of all the opportunities open to them during their discussions with customers. Rabobank therefore wanted them be able to call on relevant, up-to-date knowledge and skills in order to be able to serve their customers properly by helping to ensure their financial health.
“Help us to develop an effective approach that will stimulate our advisors to proactively and better help customers to make the right choices for a financially healthy life. This should enable their customers to become more self-sufficient.”
We decided to implement a scalable approach by means of a tailor-made gamification solution
In order to create a scalable method that would encourage people to learn within their own working environment, we chose to apply a gamification approach. The Assets Cup, a tailor-made gamification solution developed especially for Rabobank, was built up as follows:
"Working together with House of Performance means creating and doing things together. Being open towards each other’s expertise and making use of it along the way means you can achieve the best results. It’s an energy-packed route that leaves you lots of room for fun and celebration.” - Jeanine Rademakers, Assets Sales Manager, Rabobank
