Gamification: a way to change behaviour

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Gamification as a tool

Gamification involves applying motivational elements from games into real-life situations. Within a game, people play in order to become better at something, whether as a team or as an individual. One gamer may play to win, while another may want to discover something or to gain as many points as possible.


It’s clear that people are different and that gamification may be successfully implemented in order to achieve goals and to teach new behaviour to large groups of people. The way it works is explained in this white paper.


Gamification is based on a combination of change management, performance management and game theory.

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